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Analysis of preference Consumers Against Coffee Local at Regency Muna

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 1 No. 1 (2020) · pp. 49–59

DOI
10.33772/tekper.v1i1.11667
ISSN
2721-5709
Published
2020-04-05
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

The study aims to determine factors that influence the preference of consumers to coffee locally in Regency Muna, to determine the priority choice of consumers to coffee locally in Regency Muna, and to determine a shift in the balance of consumers to coffee Local in Regency Muna.The population in this study are consumers who buy and consume coffee at the study site, the determination of the sample is done by random sampling to obtain 75 respondents. Data collection is done through interviews, questionnaires, and documentation. Data analysis using multivariate regression analysis with the help of SPSS 16 for windows, analysis of exponential comparison methods and markov analysis. The results of this study indicate that consumer preferences for local coffee on taste variables have a significant effect with a significant value of n 0,000 0.05, aroma variables have a significant effect 0,000 0.05, and color variables have a significant effect 0,000 0.05, MPE analysis shows that local kahawai coffee still has a great opportunity as a priority for consumers in the consumption of coffee in the Maabholu Village, and Markov analysis shows the equilibrium point in the 16th period namely local kahawai coffee 0.243, instant ABC Mocca coffee 0.387, instant coffee boat fire 0.230, and instant coffee Tora Bika 0.054.

Keywords

Collaboration network of the authors

40 authors · 103 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Jakarta
  • University of Mataram
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sakir SakirAffiliation unknown10
Ansharullah AnsharullahUniversitas Halu Oleo8
Dhian HerdhiansyahAffiliation unknown6
Sukmawati AbdullahAffiliation unknown5
Hermanto HermantoUniversitas Halu Oleo5
Tamrin TamrinUniversitas Halu Oleo4
Rosmawaty RosmawatyAffiliation unknown3
Nur AsyikUniversitas Halu Oleo3
Djukrana WahabAffiliation unknown3
St. Aida Adha TaridalaAffiliation unknown2
Weka WidayatiAffiliation unknown2
Surni SurniAffiliation unknown2
Yusna IndarsihAffiliation unknown2
Dhian HerdiansyahAffiliation unknown2
LA KARIMUNAUniversitas Halu Oleo2
Agung Putu Agus SaputraAffiliation unknown2
SRI REJEKIUniversitas Halu Oleo2
Rosmawati .Affiliation unknown1
Rosmawati RosmawatiUniversitas Halu Oleo1
Marsuki IswandiAffiliation unknown1
Tuti KarmyatiAffiliation unknown1
La Ode KimonAffiliation unknown1
La SaraUniversitas Halu Oleo1
La HadifaAffiliation unknown1
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta1
R. Marsuki IswandiAffiliation unknown1
Agus ZakariaAffiliation unknown1
La Ode Abdul Asis HasiduAffiliation unknown1
Najib HusainUniversitas Halu Oleo1
Zaitun ZaitunAffiliation unknown1
sitti mulianingsihAffiliation unknown1
Alma GebrianiAffiliation unknown1
Yusna IndarsyihUniversitas Halu Oleo1
Misnawati MisnawatiAffiliation unknown1
Sahrim SahrimAffiliation unknown1
Hamrin HamrinAffiliation unknown1
Sultan SultanUniversity of Mataram1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analysis of preference Consumers Against Coffee Local at Regency Muna</dc:title>
	<dc:creator>Sawalludin, Sawalludin</dc:creator>
	<dc:creator>Rianda, La</dc:creator>
	<dc:creator>Baco, Abdu Rahman</dc:creator>
	<dc:subject xml:lang="en-US">Preferensi Konsumen, Analisis Regresi Multivariat, MPE, Ekuilibrium</dc:subject>
	<dc:description xml:lang="en-US">The study aims to determine factors that influence the preference of consumers to coffee locally in Regency Muna, to determine the priority choice of consumers to coffee locally in Regency Muna, and to determine a shift in the balance of consumers to coffee Local in Regency Muna.The population in this study are consumers who buy and consume coffee at the study site, the determination of the sample is done by random sampling to obtain 75 respondents. Data collection is done through interviews, questionnaires, and documentation. Data analysis using multivariate regression analysis with the help of SPSS 16 for windows, analysis of exponential comparison methods and markov analysis. The results of this study indicate that consumer preferences for local coffee on taste variables have a significant effect with a significant value of n 0,000 0.05, aroma variables have a significant effect 0,000 0.05, and color variables have a significant effect 0,000 0.05, MPE analysis shows that local kahawai coffee still has a great opportunity as a priority for consumers in the consumption of coffee in the Maabholu Village, and Markov analysis shows the equilibrium point in the 16th period namely local kahawai coffee 0.243, instant ABC Mocca coffee 0.387, instant coffee boat fire 0.230, and instant coffee Tora Bika 0.054.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/49-59</dc:identifier>
	<dc:identifier>10.33772/tekper.v1i1.11667</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 1 (2020): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 49 - 59</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JMIP/article/view/49-59/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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