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Identification of Vaname Shrimp Marketing Strategies for Pond Farmers in Napalakura Village, Napabalano District, Muna Regency

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 1 No. 3 (2021) · pp. 208–217

DOI
10.33772/tekper.v1i3.14108
ISSN
2721-5709
Published
2021-01-27
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

The objectives of this study were (1) to determine the income of Vaname shrimp farmers; and (2) knowing the marketing strategy of Vaname shrimp in Napalakura Village, Napabalano District, Muna Regency. This research was conducted in July 2019 in Napalakura Village, Napabalano District, Muna Regency. The population in this study were all pond farmers in Napalakura Village, Napabalano District, Muna Regency, totaling 15 pond farmers. The sample for internal factors consisted of 15 pond farmers, the sample for external factors consisted of 3 consumers. SWOT analysis is used to determine the strategy. The results showed that vaname shrimp farmers had an average production of 1,100 kg/2 ha with a selling price of Rp 38,000 / kg. Farmers' income is IDR 41,800,000 / 2 Ha. Total fixed costs are IDR 100,000 / 2 and variable costs IDR 12,600,000 / 2 Ha, and expenses of IDR 13,020,000 / 2 Ha. The total income earned by vaname shrimp farmers is IDR 27,780,000 / 2 Ha. The analysis of internal factors resulted in an IFAS of 3.15. Vaname shrimp farmers in Napalakura Village, have very good strength in their operations. External analysis factor of 3.65 for the EFAS matrix. This indicates that the van name shrimp farmers in Napalakura Village are in a very good position to further develop the cultivation, but it does not rule out the possibility of being alert to the existing threats.

Keywords

Collaboration network of the authors

40 authors · 141 co-authorship links · 6 across different organisations · showing the 40 most connected

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  • Universitas Halu Oleo
  • Universitas Syiah Kuala
  • National University of Malaysia
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ansharullah AnsharullahUniversitas Halu Oleo9
Sarinah SarinahAffiliation unknown8
Muhammad Syukri SadimantaraUniversitas Halu Oleo6
Hermanto HermantoUniversitas Halu Oleo5
Sakir SakirAffiliation unknown5
Dhian HerdhiansyahAffiliation unknown5
SRI WAHYUNIAffiliation unknown4
MIRZA ARSIATY ARSYADUniversitas Halu Oleo3
Abdul MadikiUniversitas Halu Oleo3
Asriani AsrianiUniversitas Halu Oleo3
Nini Mila RahniUniversitas Halu Oleo3
RH Fitri FaradillaAffiliation unknown3
Tamrin TamrinUniversitas Halu Oleo3
Nur AsyikUniversitas Halu Oleo3
Tresjia Corina RakianUniversitas Halu Oleo2
Sarawa SarawaUniversitas Halu Oleo2
Rachmawati HasidUniversitas Halu Oleo2
IMRAN SUBAIRUniversitas Halu Oleo2
Abdu Rahman BacoAffiliation unknown2
SRI REJEKIUniversitas Halu Oleo2
Andi WidyantiAffiliation unknown2
Lilia HalimNational University of Malaysia1
Lilia Ellany MohtarNational University of Malaysia1
S SoewarnoUniversitas Syiah Kuala1
LA KONTUUniversitas Halu Oleo1
MUHIDIN MUHIDINUniversitas Halu Oleo1
Afiati BahrawiAffiliation unknown1
Andi BahrunUniversitas Halu Oleo1
Arham ArhamAffiliation unknown1
Gusnawaty H.S. Gusnawaty H.S.Affiliation unknown1
Sumarlin SumarlinUniversitas Halu Oleo1
Hasbullah SyafAffiliation unknown1
La Ode Santiaji BandeAffiliation unknown1
Jamili JamiliAffiliation unknown1
Riska HerlinaAffiliation unknown1
Harjoni KilowasidAffiliation unknown1
Mani YusufAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Identification of Vaname Shrimp Marketing Strategies for Pond Farmers in Napalakura Village, Napabalano District, Muna Regency</dc:title>
	<dc:creator>Sufiana, Sufiana</dc:creator>
	<dc:creator>Karimuna, La</dc:creator>
	<dc:creator>Syukri, Muhammad</dc:creator>
	<dc:subject xml:lang="en-US">SWOT, strategi pemasaran, udang vaname, petani tambak</dc:subject>
	<dc:description xml:lang="en-US">The objectives of this study were (1) to determine the income of Vaname shrimp farmers; and (2) knowing the marketing strategy of Vaname shrimp in Napalakura Village, Napabalano District, Muna Regency. This research was conducted in July 2019 in Napalakura Village, Napabalano District, Muna Regency. The population in this study were all pond farmers in Napalakura Village, Napabalano District, Muna Regency, totaling 15 pond farmers. The sample for internal factors consisted of 15 pond farmers, the sample for external factors consisted of 3 consumers. SWOT analysis is used to determine the strategy. The results showed that vaname shrimp farmers had an average production of 1,100 kg/2 ha with a selling price of Rp 38,000 / kg. Farmers' income is IDR 41,800,000 / 2 Ha. Total fixed costs are IDR 100,000 / 2 and variable costs IDR 12,600,000 / 2 Ha, and expenses of IDR 13,020,000 / 2 Ha. The total income earned by vaname shrimp farmers is IDR 27,780,000 / 2 Ha. The analysis of internal factors resulted in an IFAS of 3.15. Vaname shrimp farmers in Napalakura Village, have very good strength in their operations. External analysis factor of 3.65 for the EFAS matrix. This indicates that the van name shrimp farmers in Napalakura Village are in a very good position to further develop the cultivation, but it does not rule out the possibility of being alert to the existing threats.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
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	<dc:date>2021-01-27</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JMIP/article/view/14108</dc:identifier>
	<dc:identifier>10.33772/tekper.v1i3.14108</dc:identifier>
	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 3 (2020): Desember - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 208 - 217</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v1i3</dc:source>
	<dc:language>eng</dc:language>
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	<dc:rights xml:lang="en-US">Copyright (c) 2021 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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