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Pragmatic Analysis of Maxims Flouting Contained in PunHubOnline Memes on Instagram

English Education Journal · Vol. 15 No. 1 (2025) · hlm. 1–11

DOI
10.15294/eej.v14i4.10693
Terbit
2025-03-31
Penerbit
English Education Journal
Bahasa
eng

Abstrak

The massive use of the internet in Indonesia is followed by the use of social media. This gave birth to a new phenomenon among its users, the creativity of making memes. Memes in the form of images or videos are defined as ideas, behaviors or styles that spread from one person to another through social media which become a vehicle for entertainment due to their funny and parodic nature. Humor in memes can occur because speakers are flouting Grice's Cooperative Principle. This study aims to describe how the flouting maxim in PunHubOnline memes and how the strategy used to produce implicature. The results show that these funny memes are generated by flouting Grice's maxim where exaggeration or under-statement is often created through the implicature of flouting the maxim. Flouting of Quantity maxims often occurs because the information provided contains more and less, while in flouting of quality maxims it often occurs due to several strategies namely hyperbole, metaphor, Irony and Banter. Flouting of relevance maxims also occurs when the conversation in the meme contains irrelevant conversations between speakers and speech partners. In addition, flouting maxim of manner often occurs due to being obscure in the conversation in the meme.

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  • Universitas Halu Oleo
  • State University of Semarang
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  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Muhammad Syukri SadimantaraUniversitas Halu Oleo15
SRI REJEKIUniversitas Halu Oleo15
Andi KhaeruniUniversitas Halu Oleo10
RH Fitri FaradillaAfiliasi tidak diketahui10
Ansharullah AnsharullahUniversitas Halu Oleo10
Hermanto HermantoAfiliasi tidak diketahui8
Rudi HartonoAfiliasi tidak diketahui7
Nur AsyikUniversitas Halu Oleo6
Asnani AsnaniAfiliasi tidak diketahui6
Issy YuliasriAfiliasi tidak diketahui6
Tamrin TamrinAfiliasi tidak diketahui5
Sri KadarwatiState University of Semarang5
Sri Wuli FitriatiAfiliasi tidak diketahui5
La KarimunaAfiliasi tidak diketahui4
Widya AmaliaAfiliasi tidak diketahui4
Sigit PriatmokoState University of Semarang4
Dwi RukminiAfiliasi tidak diketahui4
Zulfa SakhiyyaAfiliasi tidak diketahui4
Sarinah SarinahAfiliasi tidak diketahui3
Prima Endang SusilowatiAfiliasi tidak diketahui3
Subiyanto Hadi SaputroAfiliasi tidak diketahui3
Jumaeri JumaeriAfiliasi tidak diketahui3
Zuraidah ZuraidahAfiliasi tidak diketahui3
Abdurrachman FaridiAfiliasi tidak diketahui3
Thamrin AzisAfiliasi tidak diketahui2
Mashuni MashuniAfiliasi tidak diketahui2
Muhammad Zakir MuzakkarAfiliasi tidak diketahui2
Abdu Rahman BacoAfiliasi tidak diketahui2
Kobajashi Togo IsamuAfiliasi tidak diketahui2
Januarius MujiyantoAfiliasi tidak diketahui2
Rahayu Puji HaryantiAfiliasi tidak diketahui2
Katharina RustipaAfiliasi tidak diketahui2
Henrikus Joko YuliantoAfiliasi tidak diketahui2
Puji AstutiAfiliasi tidak diketahui2
Safrika SafrikaAfiliasi tidak diketahui1
Bagio BagioAfiliasi tidak diketahui1
Rezqi MaliaAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/eej/oai, pertama di-harvest 5 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Pragmatic Analysis of Maxims Flouting Contained in PunHubOnline Memes on Instagram</dc:title>
	<dc:creator xml:lang="en">Alifa Fegasanti, Prahda</dc:creator>
	<dc:creator xml:lang="en">Pratama, Hendi</dc:creator>
	<dc:creator xml:lang="en">Wahyuni, Sri</dc:creator>
	<dc:subject xml:lang="en">Pragmatics, Maxim flouting, PunHubOnline, Meme, Instagram. </dc:subject>
	<dc:description xml:lang="en">The massive use of the internet in Indonesia is followed by the use of social media. This gave birth to a new phenomenon among its users, the creativity of making memes. Memes in the form of images or videos are defined as ideas, behaviors or styles that spread from one person to another through social media which become a vehicle for entertainment due to their funny and parodic nature. Humor in memes can occur because speakers are flouting Grice's Cooperative Principle. This study aims to describe how the flouting maxim in PunHubOnline memes and how the strategy used to produce implicature. The results show that these funny memes are generated by flouting Grice's maxim where exaggeration or under-statement is often created through the implicature of flouting the maxim. Flouting of Quantity maxims often occurs because the information provided contains more and less, while in flouting of quality maxims it often occurs due to several strategies namely hyperbole, metaphor, Irony and Banter. Flouting of relevance maxims also occurs when the conversation in the meme contains irrelevant conversations between speakers and speech partners. In addition, flouting maxim of manner often occurs due to being obscure in the conversation in the meme.</dc:description>
	<dc:publisher xml:lang="en">English Education Journal</dc:publisher>
	<dc:date>2025-03-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/eej/article/view/10693</dc:identifier>
	<dc:identifier>10.15294/eej.v14i4.10693</dc:identifier>
	<dc:source xml:lang="en">English Education Journal; Vol. 15 No. 1 (2025): March 2025; 1-11</dc:source>
	<dc:source>10.15294/eej.v15i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/eej/article/view/10693/4388</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 English Education Journal</dc:rights>
</oai_dc:dc>